What is programmatic media?
When Facebook and Google started their ad platforms, they offered small businesses, nonprofits, and political campaigns a self-serve model where you could get started on your own campaign for as low as one dollar. Of course, as these platforms evolved, it not only took a much greater deal of expertise to be effective, but increased competition meant higher costs and a diminishing return. “Add in the data scandals where they subsequently cut back on targeting options, these platforms continued to decline, but smaller budget campaigns had no other options.
Anticipating the further decline of Facebook and Google as viable ad options, Statecraft Digital began building its programmatic media buying division over two years ago. We got an amazing agency discount based on the collective inventory of all the campaigns we run, and hired a top media executive from New York to run the division. We’ve now executed dozens of successful campaigns, and won races where we were outspent up to 4:1.
So when Facebook and Google told the political industry the party was over this past fall, we didn’t miss a beat and simply diverted funds to what we already knew worked more effectively. And you don’t have to miss a beat either. Because we’re here to guide you through the process of transitioning away from the confusion of the Facebook political ad approval process and onto what’s important: winning your race.
