Open-primary campaigns can be complex, with more factors and moving parts to take into account when building a strategy. In this type of campaign, segmentation is essential. Statecraft combined our signature digital strategy, which is proven to generate high turnout among Democrats, with more traditional media methods designed to target other segments of the voter population. We were able to segment voter blocks and target them through different mediums, while highlighting different aspects of Stuart’s background and candidacy based on each group’s priorities. In the end, Statecraft helped Stuart build her reputation as a fair, experienced, thoughtful choice for Clerk of Court and build a wide coalition that brought her to victory.