Running against an incumbent backed by Florida’s far-right establishment, Liz Barker faced an uphill battle. But with a clear message, strategic digital outreach, and precise targeting, she flipped the script—winning by 3,000 votes in a deep-red county.

Discover how our data-driven digital and mail strategy helped Liz define herself early, counter attacks effectively, and persuade key voter segments to secure a major victory for Sarasota’s schools and families.